Why be content with just being good? At Willoughby, we make good things better.

When something is good, it resonates—you feel it, and it works. We take your vision and elevate it with precision, empathy, and research. Your hard work, crafted with care, deserves to reach its full potential, and we're here to help it thrive.

ABOUT US

At Willoughby Design & Consulting, our leadership is driven by a deep commitment to enhancing your vision. Our Chief Design Officer channels a passion for UX into creating empathetic, transformative solutions, while our strategic partner brings extensive business acumen to guide our operations. Together, we blend creativity with precision, ensuring that the hard work and love you’ve put into your vision are refined and elevated to new heights.

Wilson Fujinaga

Principal / Chief Design Officer
Greg Willoughby

Partner
Kingston

Pup in charge

Every interaction tells a story. By delving deep, creating scenarios, and mapping out instances, we gain insight into the precise moment when a desire is fulfilled.

Through user interviews, we identify the disconnect between the product and its users, transforming potential failure into success by bridging that critical gap.

Finding inspiration in shapes, words, and sounds unlocks untapped possibilities and fuels our creativity. Design is the essence of this creative process.