Why be content with just being good? At Willoughby, we make good things better.

When something is good, it resonates—you feel it, and it works. We take your vision and elevate it with precision, empathy, and research. Your hard work, crafted with care, deserves to reach its full potential, and we're here to help it thrive.

ABOUT US

At Willoughby Design & Consulting, our leadership is driven by a deep commitment to enhancing your vision. Our Chief Design Officer channels a passion for UX into creating empathetic, transformative solutions, while our strategic partner brings extensive business acumen to guide our operations. Together, we blend creativity with precision, ensuring that the hard work and love you’ve put into your vision are refined and elevated to new heights.

  • Willoughby Design & Consulting Principal Wilson Fujinaga

    Wilson Fujinaga

    Principal
    Every great studio needs a creative core. Ours begins with vision. Meet Wilson, founder and design lead, turning insight, empathy, and curiosity into meaningful experiences.

  • Willoughby Design & Consulting Partner Greg Willoughby

    Greg Willoughby

    Partner
    Every great studio needs balance. Ours comes with strategy. Meet Greg, Willeauxbee’s steady compass and business mind, guiding the creative vision with clarity and heart.

  • A small black, tan, and white Pomeranian puppy lying on a gray floor next to a black metal pet crate.

    Daisy-Lou

    Pup-in-Charge
    Every great studio needs a little heart. Ours comes with fur. Meet Daisy-Lou, Willeauxbee’s newest Puppy in Charge, following in the pawprints of our beloved Kingston and Olivia.

Screenshot of survey results with pie charts and questions related to the Oneerlust app, including data on usage likelihood, differentiation from similar products, realism, ease of use, and recommendation likelihood.

Every interaction tells a story. By delving deep, creating scenarios, and mapping out instances, we gain insight into the precise moment when a desire is fulfilled.

Whiteboard with sticky notes and handwritten notes about SEO and website optimization, next to a person working on a laptop at a cluttered table with drinks, sunglasses, and pens.
Photograph of a vintage coin-operated binocular viewer with a brass finish, mounted on a wooden post with a round base. The viewer has two red and blue aim balls attached to arms on either side.

Through user interviews, we identify the disconnect between the product and its users, transforming potential failure into success by bridging that critical gap.

Finding inspiration in shapes, words, and sounds unlocks untapped possibilities and fuels our creativity. Design is the essence of this creative process.

Screenshots of a recycling app called RecyliQ shown on a smartphone and multiple phones, displaying features like how the app works, recycling knowledge, saving items, barcode scanning, and getting rewards.

Screenshots of a recycling app called RecyliQ shown on a smartphone and multiple phones, displaying features like how the app works, recycling knowledge, saving items, barcode scanning, and getting rewards.

Woman in red dress singing into a microphone on stage, with large portraits of former President Barack Obama and Michelle Obama behind her.

Woman in red dress singing into a microphone on stage, with large portraits of former President Barack Obama and Michelle Obama behind her.

Collection of travel-related mobile app screens displaying destinations, guides, messages, and booking options.

Collection of travel-related mobile app screens displaying destinations, guides, messages, and booking options.

Red background with a white silhouette of the United States map and the words 'POVERTY USA' inside.

Red background with a white silhouette of the United States map and the words 'POVERTY USA' inside.

A collage featuring a large paper sculpture of a woman, various abstract art pieces, a child interacting with the sculpture, and Japanese text with the name Yaeko Kurimata.

A collage featuring a large paper sculpture of a woman, various abstract art pieces, a child interacting with the sculpture, and Japanese text with the name Yaeko Kurimata.

Lego sculpture spelling 'RECYCLE' in white bricks on a green background, with a white brick top, on a table in a bright room.

Lego sculpture spelling 'RECYCLE' in white bricks on a green background, with a white brick top, on a table in a bright room.

Graphic design with large black numbers 56789 and the words "P FLEX" in white, featuring a red and black color scheme. There's a red sneaker sole on the left and navigation menu items "HOME," "FIELD," and "TRACK," with a red button labeled "LAPS." Th

Graphic design with large black numbers 56789 and the words "P FLEX" in white, featuring a red and black color scheme. There's a red sneaker sole on the left and navigation menu items "HOME," "FIELD," and "TRACK," with a red button labeled "LAPS." The text "she discovers the meaning" appears below, and the date "2/12/23" is on the right.

Three athletic running shoes placed on red stairs, each in different shades of gray with distinct soles and laces.

Three athletic running shoes placed on red stairs, each in different shades of gray with distinct soles and laces.

How are you

making good things better

making good things better

Let’s Make Good Even Better!

wilson@willeauxbee.com
Washington, DC